Research
We have decided that the best product to make is an multi-media/artists chair, which will have multiple features built in. It is designed to help with work by including a tablet that can be used for everything from drawing to taking notes.
I will be researching different types of chairs that will be best suited to fit all of our desired features on without looking like they're all crammed together whilst also being comfortable for the user to sit on for long periods of time.
These are the different types of chair that we could potentially use for our product:
Office Chair
Gaming Chair
BeanBag
10 Downing Street Guard Chair
Armchair
Ball Chair
Bubble Chair
Easy Chair
Massage Chair
Sofa
Prices
Office Chair
Price - £40 - £110
Gaming Chair
Price - £35 - £200
BeanBag
Price - £20 - £60
Price - £20 - £60
10 Downing Street Chair
Price - N/A
Price - N/A
Armchair
Price - £60 - £180
Price - £60 - £180
Ball Chair
Price - £500 - £600
Price - £500 - £600
Bubble Chair
Price - £500 - £800
Price - £500 - £800
Easy Chair
Price - £20 - £80
Price - £20 - £80
Massage Chair
Price - £1,000 +
Price - £1,000 +
Sofa
Price - £200 - £700
Price - £200 - £700
When we have our next meeting we will narrow these choices to 3 and look over the research and discuss as a group which would be the best type of chair that we could use.
Features
Listed below are just some of the features that we could include in our product depending on what type of chair we choose we might not be able to fit all of them on.
- Speakers
- Side Tables
- USB Ports
- Multimedia Tablet
- Apple Pen Holder
- Audio Controls
- Wireless/Bluetooth
- Bottle Holder
- LED Light
Speakers
Speakers are an important feature for out chair because if they are used for educational purposes then people will be using them to watch videos or even to play music from. I found that the best speakers we could use in the chair are 2.0 stereo speakers. They would have to be good quality to ensure that people using them would be able to hear what they were listening to clearly. The 2.0 stereo speakers would give us that effect.
Digital Trends
These are the current digital trends according to http://conversionadvantage.com/digital-marketing-trends-2016/
- Search and ecommerce will go beyond Google, Facebook and Twitter
- Snapchat
- Live Video
- Advertise Through Instagram
- Identity Based Shopping, e.g. Touch ID
- Healthy living and wearable technology in one
- Let Consumers Be The Marketer Of The Brand
- Omni-Channel Experience
- Content Remarketing
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