Creative Workflow : Research for my idea

The Project

My Ideas

Originally I came up with three ideas for this project. The first one was an improved Laptop case/sleeve, my second idea was some sort of fitness device/clothing that would help people achieve their goals when exercising and my last idea was to go back to the retro Ipod and give it some added features that would make it more appealing for people to use.

My Best Idea

The Idea that I thought was best and would have the potential if it was created and brought into the real world is the laptop case/sleeve. I chose this idea because of the wide target audience that it could potentially appeal to, the main target audience will be students and business men/women but this product also has the potential to surpass that target audience and appeal to people who use their laptop on a daily bases!

Features I Could Include

Waterproof
Hard shell outer casing for extra protection
Battery in the case to charge your device on the go
USB slots to charge your phone or any other devices
Compartments to store a mouse and keyboard safely
Straps so users could wear it as a backpack or messenger bag
Improved security so only the user would be able to access the bag
Speakers so the user can use them to play music or help give a presentation
Briefcase design so it is more suited to business people

Research

Price

The most expensive laptop case/sleeve that I found was £210. It is called Booq Cobra Pack https://www.amazon.co.uk/CPK2-BLK-Business-Backpack-MacBook-Laptop/dp/B00KND9HI0/ref=sr_1_1?tag=mwgenius-21&ie=UTF8&qid=1465993807&sr=8-1

The cheapest cases,sleeves that I found were priced at £3 https://www.amazon.co.uk/Linyuan-Quality-computer-Notebook-Macbook/dp/B01KT3S38I/ref=sr_1_110?ie=UTF8&qid=1476282653&sr=8-110&keywords=macbook+cases+13inch

One of the most popular cases that I found was priced at £14.99 https://www.amazon.co.uk/iDOO-Hard-Case-MacBook-Retina/dp/B016VRUA5K/ref=sr_1_5?ie=UTF8&qid=1476282841&sr=8-5&keywords=macbook+cases+13inch

I want to include aspects from all of these cases/sleeve into my idea to essentially make a case/sleeve that would appeal to everyone. Depending on what features people wanted to have in their case/sleeve would depend on the price, if they just wanted a standard case with no features I would price the case somewhere between £15-£20. But if they wanted they wanted the case along with some of the features I would price the case/sleeve at £40-£60 (depending on what features the user requires, max of 3 features) Then if the user wanted the case/sleeve with all the features included then I would price it at £65-£150, this makes the case quite expensive if the user wishes to have all of the features included but it's not the most expensive case/sleeve out there.

These prices also will depend on how much I can obtain the required features for the case/sleeve for so they may differ from what I originally said.

Design

These are some laptop cases/sleeves that I have found online that have a good design that I could get inspiration from when designing my case/sleeve.